My journey in fashion began in 2011, when I joined the Army Institute of Fashion & Design (AIFD). The place where my foundation in design, craftsmanship, and product thinking truly took shape. Over three immersive years, I developed a strong understanding of garment construction, textiles, and design development, and in my final year, I was honored with the Best Designer’s Trophy. A milestone that affirmed my commitment to this craft.

After graduating, I launched my own design studio, where I spent two years working closely with clients, developing concepts, and translating ideas into finished garments. While the experience sharpened my creative and entrepreneurial instincts, I knew I wanted to deepen my exposure to large-scale production, systems, and global markets.

That led me into the manufacturing side of the industry, where I began as a Design and Product Development Associate and steadily grew into the role of Senior Designer and PD Lead. Over nearly five years, I worked across womenswear, menswear, and boyswear categories, managing end-to-end product development from concept and seasonal direction to sampling, fit approvals, and production handover. During this time, I collaborated with global brands including Ralph Lauren, M&S, Superdry, Crew Clothing, Mavi Jeans, True Religion, James Perse, Timberland, and Vans, gaining deep experience in balancing creative vision with commercial and technical execution.

I then moved into a Design and Development Lead role at another manufacturing unit, where my work shifted further into premium and design-led collections. Here, I had the opportunity to work with some elite brands such as BODE, Marc Jacobs, Nili Lotan, Ulla Johnson, A.L.C., L'Agence, Cinq à Sept, Frame, TWP, Current/Elliott, and Lavie. This phase of my career deepened my involvement in surface design, embellishment techniques, and specialized handwork processes bridging heritage craftsmanship with contemporary fashion narratives.

Alongside my professional work, one of my most personal and meaningful projects was designing my own wedding wardrobe a year-long creative journey developed entirely through hand craftsmanship with skilled artisans. From concept to final execution, every piece was thoughtfully designed and meticulously made. Seeing that vision come to life and wearing it was not just a dream realized, but a celebration of everything I believe in as a designer: process, detail, collaboration, and storytelling through clothing.

Now, I’m beginning a new chapter in the United States, bringing with me over a decade of experience in design, product development, and craftsmanship-led fashion. My work sits at the intersection of creative direction and technical execution where ideas are not only imagined, but built, refined, and brought to life with intention.